1. Media Buying
Media buying is the practice of purchasing advertisements from an ad network to market your service to the users of the network. When it comes to obtaining immediate results, this paid tactic is the best.
The various type of media buys include:
PPC – Google Ads, YouTube, contextual ads, remarketing, push notifications, etc.
PPV – Video, banners, pops, text, etc.
Social ads – Buying ads to target users on social networks. This includes any social network with an advertising interface such as Facebook, Insta, Tik-Tok, Pinterest, etc.
Direct ad buying – Niche websites, forums, etc.
Network buys – Buying impressions across a network of publisher sites.
Self-Serve DSP – Programmatic buying to match your ads to targeted users.
What a list! In order to achieve the most effective results, it is often advisable to stick with one strategy. You may not have enough budget to fully optimize your campaigns if you spread yourself too thin.
Many ad networks offer retargeting ads that allow you to target users who previously clicked on a retailer’s link or visited their site. By doing this, you can get qualified traffic without having to pay for it.
Tips: You will be able to match your ads with interested users with a self-serve DSP. Get started with [WePush] and see what’s so great about it. A direct purchase from top-performing pubs can always be negotiated later.
Here’s a quick rundown of the ad formats…
The format of ads differs from ad network to ad network, and some ad networks specialize in specific formats.
Here’s a list of some of the more popular ad formats:
- Popups and Popunders
- Push Notifications
- Native
- Banners
- Interstitials
- Video
- Domain Redirect
Make sure you carefully target the right audience as well! Creating separate ad campaigns for mobile and desktop users, as well as targeting specific GEOs known to perform well for your offers, are all things you should consider.
2. Social Media
If you are already active on social media, this free traffic strategy is a good place to start. It may be worth building your audience if you haven’t already, as success is closely related to the number of followers you have.
Popular social platforms for affiliate marketing include:
- Snapchat
- Tik Tok
Keep your posts consistent and pick one that matches your content. The best marketing strategy for you may be Pinterest or Instagram if you are primarily focusing on images. It may be better to use Twitter or Facebook if you are trying to build a community.
With social media marketing, you can also add another marketing channel to your marketing strategy.
Avoid spamming social media with your link. Be aware of the platform’s and advertiser’s restrictions when promoting programs and offers to your community or channel.
3. Content Marketing
In recent years, this method has become increasingly popular.Instead of creating your own blog, why not use someone else’s?!
You can post affiliate links on many popular web 2.0 networks designed for content.
Here’re list of some of the most popular ones:
- Medium
- Blogger
- Tumblr
- HubPages
As a member of these communities, not only will you be able to build a large following, but you’ll also have access to a significant amount of free traffic.
Tips: Ensure your posts target the right audience by posting on one topic or closely-knit topics. Build your authority by commenting on other people’s work. Post regularly, respond to your readers, and only promote offers that are relevant to your audience. Your content communities can funnel traffic to whichever channel performs best or link back to a central blog you own.
4. Video Marketing
There are some similarities between this free traffic method and social media marketing. In other words, take the time to build your channel and perfect your content before you start promoting offers.Promote related offers in your videos or direct viewers to your blogs or landing pages using links.
Video marketing is no doubt your best friend if you’re already an influencer. If you’re just starting out, research your audience and keywords and build high-quality content around your topic. With multiple marketing channels supporting one offer, it’s easy to see how it all works. Work hard, think long-term, and results will follow!
5. Email Marketing
You can get consistent results from email marketing, which is a free/paid traffic method. Links to the offers that you wish to promote are included in emails.
If you want consistent results, you will need to build engagement with your audience before you start selling. Using one of the other strategies on this list, you can build your subscriber list first.
The following tactics can help you build your list and attract users:
- Content gating
- Free lead magnet
- Discounts and offers
Copywriting skills may be needed if you’re primarily using marketing to promote your business.
You will achieve greater results in the long run with well-written sales copy than with something that’s hastily put together.
With email marketing, you not only have a list of hungry buyers at your fingertips, but you can also sell to these engaged users repeatedly. Analyzing your stats and tweaking your campaigns might take some time. As soon as you get it right, it’s like printing money!
You can advertise your offer to pre-qualified audiences with solo ads if you don’t have your own list.
Tips: You may need to submit your list for verification before being approved if you’re using email with a CPA network, as some have a blacklist of users. This traffic method also isn’t suitable for all offers.
